Pivotal Named CRM Market Leader by CRM Magazine

Prominent industry publication recognizes Pivotal for its success in the mid-market


Vancouver, BC, August 28, 2003 — Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that CRM magazine has named Pivotal a ‘CRM Market Leader’. CRM Magazine presented Pivotal with the award at DCI’s Customer Relationships Management Conference & Exposition this week in New York.

The CRM Market Leader awards ranked the top vendors in five categories based on a combination of weighted criteria. CRM Magazine chose the market leader award winners based on revenue, revenue growth, market share, customer wins, and reputation for customer satisfaction. Pivotal was honored as a Market Leader in the ‘Mid-Market’ category.

“When it comes to CRM, the mid-market is the sweet spot – it’s the segment in which researchers predict the most growth,” said Ginger Conlon, editor-in-chief, CRM Magazine. “With major customer wins, the release of Pivotal 5, and the introduction of several new vertical products, Pivotal continues to demonstrate its success in this market. CRM Magazine congratulates Pivotal on this outstanding achievement.”

According to Bo Manning, “CRM Magazine is a prominent industry publication that is committed to helping organizations achieve CRM excellence – we are honored to be recognized for our success in the mid-market. We believe that these organizations have unique requirements in five areas: products, services, partners, total cost of ownership, and business style. Pivotal is 100 percent purpose-built to address these demanding requirements.”

Pivotal’s long list of industry recognition includes one of the ‘Top 15’ CRM Software packages for 2003 by ISM, Inc., the Microsoft award for ‘Best CRM Software Solution’ in France for the success of its implementation at Banque Entenial – one of the top French financial institutions, the Microsoft award for ‘Best Industry Solution in Telecommunications’ for the success of its contact center implementation at Alcatel eBusiness Distribution GmbH, one of the fastest growing Canadian technology companies for the third consecutive year on the Deloitte & Touche Canadian Technology Fast 50, ‘Best Integrated CRM Solution’ at the Microsoft-sponsored Industry Solutions Awards, and the ‘Aberdeen List of Top Ten Significant CRM Applications for 2000’.

Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,600 companies around the world have licensed Pivotal including: CIBC, Centex Homes, Farm Credit Services of America, HarperCollins Publishers, Hitachi Telecom Inc., Palm, Inc., Pharmacia Corporation, Premera Blue Cross, Royal Bank of Canada, Sharp Electronics Corporation, Southern Company, Vivendi and WebEx Communications.

Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com. This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Tel: 604/699-8151
Email: lcastellani@pivotal.com

Investor Contact:

Gordon Neal
Pivotal Corporation
Tel: 604/699-8262
Email: gneal@pivotal.com