Pivotal Appoints Bruce Kenny as SVP of Products


Vancouver, BC, August 28, 2003 — Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced the appointment of Bruce Kenny to the position of senior vice president of products.

“I am very pleased to announce the promotion of Bruce Kenny to the position of SVP of products,” said Bo Manning, president and CEO, Pivotal. “Over the last 18 months, we have invested aggressively in our product suite and product development efforts – we introduced Pivotal 5; launched Pivotal India; created a portfolio of micro-vertical products; and expanded our marketing automation capabilities with the acquisition of MarketFirst Software. Bruce’s proven leadership experience, deep technology expertise, and extensive insight into the CRM requirements of our customers and prospects are a perfect combination as we now evolve to the next stage of our product strategy.”

Kenny, a key member of Pivotal’s senior management team since June 2000, has been instrumental in leading the company’s strategic research & development and customer success initiatives. As vice president of product and program management working closely with Jesper Andersen, EVP of products, Kenny was responsible for aspects of the product lifecycle including: product strategy and planning, product development, and product marketing. Prior to joining Pivotal, he was vice president and general manager of Simba Technologies, a leader in data connectivity with customers such as SAP, NCR, and Novell.

According to Kenny, “Pivotal has a world-class R&D organization, an industry-leading CRM product suite, and a highly differentiated set of micro-vertical applications, all of which offer a powerful value proposition for mid-enterprise companies. I am honored to lead Pivotal’s research & development organization and will continue to aggressively differentiate Pivotal’s products for the mid-enterprise market.”

Jesper Andersen, EVP of products, will leave the company to pursue other interests.
Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,600 companies around the world have licensed Pivotal including: CIBC, Centex Homes, Farm Credit Services of America, HarperCollins Publishers, Hitachi Telecom Inc., Palm, Inc., Pharmacia Corporation, Premera Blue Cross, Royal Bank of Canada, Sharp Electronics Corporation, Southern Company, Vivendi and WebEx Communications.

Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com. This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Tel: 604/699-8151
Email: lcastellani@pivotal.com

Investor Contact:
Gordon Neal
Pivotal Corporation
Tel: 604/699-8262
Email: gneal@pivotal.com