Pivotal MarketFirst Selected to Help Market Florida as a Business Destination

Florida's statewide economic development organization selects Pivotal MarketFirst to manage multi-channel marketing campaigns and processes


Vancouver, BC, July 19, 2003 — Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that Enterprise Florida, Inc. has deployed Pivotal MarketFirst to manage its multi-channel marketing campaigns and processes, and establish deeper, meaningful relationships with prospects and clients.

Enterprise Florida, Inc.(EFI) is the public-private partnership responsible for leading Florida’s statewide economic development efforts. The organization is focused on attracting, retaining and growing Florida businesses, as well as helping promote trade between Florida and the rest of the world. Since Florida not only competes with other U.S. states, but also with many other countries for business and investment, the organization needed to optimize its marketing efforts with powerful tools to consistently communicate its value proposition, reinforce its brand, and establish interactive, high-value relationships with its prospects and clients -- EFI turned to Pivotal to meet that need.

“Enterprise Florida is committed to building awareness and demonstrating that Florida's pro-business, pro-technology climate, combined with easy trade access to the Americas, provides a compelling reason to locate or expand a business in Florida,” said David Kovalak, senior director of marketing, Enterprise Florida. “Pivotal MarketFirst is a cost-effective tool that will allow us to take our message of innovation and entrepreneurship in Florida to business decision makers around the world.”

Using Pivotal MarketFirst, EFI is creating personalized, interactive campaigns targeted at decision makers in high-value business sectors including: information technology, life sciences (medical devices, R&D and pharmaceuticals), aviation/aerospace; homeland security/defense, and modeling/simulation/training. The product gives EFI the progressive profiling tools to segment their audience by potential value, preferences, history or region ensuring that personalized, timely offers are delivered to the right decision maker. The system also provides EFI with instant feedback on the success of campaigns, with the ability to make changes on the fly.

As clients and prospects respond, Pivotal MarketFirst quickly and automatically fulfills requests for collateral and information without draining internal resources. Leads are then seamlessly distributed, tracked and acted upon, giving EFI a unified system that makes the entire lead management process more visible and collaborative.
According to Anurag Khemka, general manager and vice president, marketing products, Pivotal, “Change is sweeping through marketing organizations everywhere -- expectations are rising, while budgets are shrinking. Enterprise Florida is an innovative organization that is transforming its marketing efforts by using Pivotal MarketFirst to sharpen how they identify and win new business opportunities for the state of Florida.”

About Pivotal MarketFirst

Pivotal MarketFirst is a comprehensive marketing automation product designed for end-to-end management of multi-channel campaigns and marketing processes. It reduces both the cost and time to create smart, multi-wave, personalized campaigns and significantly increases the ability to deliver better leads to the right sales resources at the right time. Pivotal MarketFirst can be deployed either as a standalone solution, or as a product tightly integrated with Pivotal 5 – the company’s newest CRM suite. Pivotal MarketFirst also enables companies to optionally outsource their marketing automation solution, reducing total-cost-of-ownership by eliminating the need to invest in communications and hardware infrastructure.

Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, Farm Credit Services of America, HarperCollins Publishers, Hitachi Telecom Inc., Pharmacia Corporation, Premera Blue Cross, Royal Bank of Canada, Sharp Electronics Corporation, Southern Company, Vivendi and WebEx Communications.

Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com.
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Pivotal Corporation
Tel: 604/699 8151
Email: lcastellani@pivotal.com