JLA Selects Pivotal for CRM

The world's largest independent distributor of commercial laundry equipment chooses Pivotal to enhance customer service and improve sales effectiveness


Vancouver, BC, July 15, 2003 — Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that JLA Limited has selected the Pivotal CRM software suite. After evaluating several CRM systems, JLA concluded that Pivotal was the only vendor that could meet the company’s complete CRM requirements, with CRM applications and infrastructure that are highly flexible, scalable and cost-effective.

As the world's largest distributor of commercial laundry equipment with almost 30 years experience, JLA is internationally renowned for its superior commitment to customers. Its operating mission is to not only deliver exceptional product expertise, but also unmatched pre- and post-sales care, from the point of sale, to installation and ongoing maintenance. As a result of the company’s sustained growth and customer success, the company’s previous sales automation system was no longer able to meet its growing business and technology requirements. JLA chose Pivotal to help fulfill its operating mission to deliver the highest possible sales and service experience to its customers and prospects.

“After several years of sustained growth, we realized that we had effectively outgrown the capabilities and scalability of our previous sales automation system, and that it was time to replace it,” said Steve Burrows, IT director, JLA Ltd. “JLA evaluated most of the reputable mid-range CRM systems and concluded that Pivotal was the only system which demonstrably delivered the combination of flexibility, capability and scalability needed by our business.”

Using Pivotal CRM, JLA employees will have access to a single, unified repository of customer and prospect information, giving them the real-time intelligence and intuitive tools required to manage, collaborate and respond more effectively to sales opportunities. Pivotal CRM will also allow JLA to efficiently analyze how and when customers are buying to ensure that opportunities are targeted in a timely, accurate manner. By improving internal and external collaboration, JLA can improve sales effectiveness, increase customer satisfaction and enhance the conversion rates of opportunities.

According to John O’Hara, EVP, International, Pivotal, “JLA is a renowned leader in its industry with a history of building high quality customer relationships. The company is advancing the way it does business through a smart, cost-effective CRM strategy that will increase sales effectiveness and further enhance the delivery of service to its customers.”

Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, Farm Credit Services of America, HarperCollins Publishers, Hitachi Telecom Inc., Pharmacia Corporation, Premera Blue Cross, Royal Bank of Canada, Sharp Electronics Corporation, Southern Company, Vivendi and WebEx Communications.
Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com.
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Pivotal Corporation
Tel: 604/699-8151
Email: lcastellani@pivotal.com