Vancouver, BC, July 10, 2003
Leader in digital rights management (“DRM”) and software licensing chooses Pivotal to enhance collaboration across the enterprise
— Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that Macrovision has selected Pivotal 5 to further enhance its customer service and sales activities, and improve enterprise-wide collaboration.
“Macrovision’s CRM initiative is a strategic priority designed to further strengthen our organization by enhancing sales and service efficiencies across the company,” said John Adams, CIO, Macrovision. “Pivotal demonstrated a clear understanding of our operations and is able to deliver a comprehensive solution to meet our business requirements”.
Macrovision, the leading provider of digital rights management (“DRM”) and software licensing technologies for the video, music and software markets not only required a CRM product that would enhance sales and service efficiencies across its divisions, but also a highly flexible platform that could easily grow as its business requirements evolve. In addition to requiring a flexible product, the company preferred a vendor with a highly collaborative, results-driven approach to professional services – as a result, Macrovision selected Pivotal.
Using Pivotal 5, Macrovision employees will be able to access a single, unified repository of customer and corporate information giving them the real-time intelligence they need to effectively collaborate and communicate across the company. Pivotal 5 provides users with a comprehensive, yet easy-to-use set of capabilities in a highly intuitive user interface that is designed to maximize productivity. By equipping Macrovision with a single CRM platform, and a set of highly intuitive and collaborative capabilities, employees will be able to interact much more easily both across and outside the company.
According to Bo Manning, president and CEO, Pivotal “Pivotal is taking the lead in the industry by offering innovative programs and services such as Pivotal FastPath, fixed-price contracts, standard licenses or monthly payments, and risk-sharing agreements. Our flexible product suite, collaborative business style and unique approach to CRM services give companies, like Macrovision, proven strategies to reduce the risk of CRM and achieve fast, measurable business results.”
About Pivotal 5
Pivotal 5 is the only CRM product that meets the unique requirements of mid-sized enterprises. It is built on a highly flexible, meta-data driven architecture, with a robust set of CRM capabilities, and is sold and implemented in the way that mid-sized enterprises want to buy and deploy. This recently released product suite features a new product for complex solution selling, integrated world-class marketing automation capabilities via Pivotal MarketFirst, a new user interface, and major improvements across the platform to increase usability, enhance speed-to-customization and improve productivity.
Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, Farm Credit Services of America, HarperCollins Publishers, Hitachi Telecom Inc., Pharmacia Corporation, Premera Blue Cross, Royal Bank of Canada, Sharp Electronics Corporation, Southern Company, Vivendi and WebEx Communications.
Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com.
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements.
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