Asserta Holdings Limited Selects Pivotal for CRM

Premier provider of solutions for real estate agents, home buyers and renters in the United Kingdom selects Pivotal to enhance customer service


Vancouver, BC, May 7, 2003 — Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that Asserta Holdings Limited has selected Pivotal for CRM. Pivotal was selected for Asserta’s CRM initiatives across three distinct business operations because Pivotal demonstrated a greater understanding of the company’s business drivers and CRM objectives.

Asserta Holdings Limited is the premier provider of effective solutions for real estate agents, home buyers and renters. The company operates three market leading businesses including: Asserta Home, the largest independent real estate portal for home buyers and renters; Propertyfinder.co.uk, one of the UK’s oldest property portals aimed specifically at the higher end of the real estate market; and GMW, the UK’s most widely-used residential estate agency software, especially in multi-branch independent agents. To further enhance sales, marketing and service efficiencies and effectiveness, the company selected Pivotal for its CRM initiative.

“Asserta is investing in CRM as part of out strategy to further enhance our strong consumer brand across our three businesses and improve the way we interact with prospects, customers, and members,” said Ian Capp, CTO, Asserta Holdings Ltd. “Pivotal was the right choice for our CRM initiative because it was uniquely able to meet our business and technology requirements at a reasonable cost. We are excited about the impact that this project will have on our businesses.”

Using Pivotal CRM, Asserta employees across each business unit will be able to access a single, unified repository of customer, member and corporate information giving them the real-time intelligence they need to effectively collaborate and communicate across the company. With intuitive CRM capabilities, employees can easily engage prospects and customers across the entire customer lifecycle, building enhanced value and a consistent experience at each stage. Users will be better equipped to identify sales opportunities, service customers more effectively, and improve the flow of customer information with the goal of increasing revenues, operational efficiencies and customer loyalty.

According to John O’Hara, EVP, International, Pivotal, “Asserta Holdings operates property portals that the have the strongest online presence in the industry – they are consistently ranked as top property sites in the United Kingdom. In addition, GMW is a premier provider of software solutions and Web services to the real estate industry. By using Pivotal CRM to further enhance its sales, marketing and service initiatives, and build high value relationships, Asserta will continue to advance its significant market presence.”

Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, HarperCollins Publishers, Hitachi Telecom Inc., Premera Blue Cross, Royal Bank of Canada, Southern Company, and Vivendi.

Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com.
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Pivotal Corporation
Tel: 604/699-8151
Email: lcastellani@pivotal.com