Pivotal Achieves Leader Quadrant Position in Midsize CRM Suite Magic Quadrant

Pivotal recognized based on its ability to execute and vision


Vancouver, BC, April 22, 2003 — Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that it has been positioned in the Leader quadrant in Gartner’s new CRM Suites for North American MSBs (midsize businesses) Magic Quadrant Report.

“Pivotal continues to excel in the mid-enterprise market with products, services, partners, total-cost-of-ownership, and business style that are 100 percent purpose-built to meet the needs of this important segment,” said Bo Manning, president and CEO, Pivotal. “Pivotal’s leader quadrant placement on the CRM Suites for North American MSBs is a major accomplishment. We have clearly demonstrated our ability to deliver a complete, robust product suite to this market.”

In this report, Gartner evaluated and positioned eighteen vendors in the MSB customer relationship management market. Gartner’s definition of a midsize business includes companies with annual revenues in the range of $50 million to approximately $500 million, and up to 1,000 employees or mid-size divisions of large enterprises.
Each vendor underwent a rigorous and thorough evaluation by Gartner to determine its placement on the Magic Quadrant, which is comprised of Leaders, Challengers, Visionaries and Niche Players. According to Gartner, Leaders are vendors who are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market. As a leader in this quadrant, Pivotal was recognized both for its ability to execute and completeness of vision.

Pivotal CRM is a complete suite of marketing, sales, service, PRM and interactive selling applications designed to help mid-sized enterprises start and succeed at CRM. This modular suite of applications allows organizations to quickly address their most urgent business challenges first, and then extend over time as their requirements increase. Built on a Microsoft .NET foundation, and embracing the latest industry standards around Web services, Pivotal ensures that customers receive a highly flexible, scalable and easily deployable solution that delivers richest levels of interactivity, and collaboration across the enterprise. And, when mobility matters, Pivotal applications can be easily deployed in a disconnected environment to ensure maximum field sales effectiveness. More than 1600 companies around the world such as Farm Credit Services of America, Centex Homes, Sharp Electronics, and WebEx Communications Inc., are using Pivotal CRM to increase revenues, margins and customer loyalty.

The Magic Quadrant is copyrighted in 2003 by Gartner, Inc. and is reused with permission. Gartner's permission to print or reference its Magic Quadrant should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner's opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner-defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the Leaders segment. In some situations, firms in the Visionary, Challenger, or Niche Player segments may be the right match for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner expressly disclaims all warranties, express or implied of fitness of this research for a particular purpose.
Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,600 companies around the world use Pivotal including: CIBC, Centex Homes, HarperCollins Publishers, Hitachi Telecom Inc., Premera Blue Cross, Royal Bank of Canada, Southern Company, and Vivendi.

Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com.
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Pivotal Corporation
Tel: 604/699-8151
Email: lcastellani@pivotal.com