Pharmacia Expands Pivotal MarketFirst Deployment

Global pharmaceutical company uses Pivotal MarketFirst to automatically create personalized and relevant customer communications


Vancouver, BC, April 16, 2003 — Pivotal Corporation (Nasdaq: PVTL; TSE: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that Pharmacia Corporation has expanded its Pivotal MarketFirst deployment. Pharmacia is using Pivotal MarketFirst to create automated and interactive educational programs for prescription and non-prescription products.

Pharmacia Corporation is a top-tier global pharmaceutical company whose innovative products save lives and enhance health and wellness. Pharmacia’s 43,000 people work together with many diverse stakeholders to bring these benefits to people around the world, and to create new health solutions for the future. On July 15, 2002, Pharmacia and Pfizer Inc. (NYSE: PFE) announced the signing of a definitive agreement providing for Pfizer to acquire Pharmacia in a stock-for-stock transaction.

“Pharmacia is using Pivotal MarketFirst for automated multi-wave, event-driven communications based on customer lifecycle events and specific product preferences,” said Anurag Khemka, vice president and general manager of marketing products, Pivotal. “By creating highly personalized and relevant communications based on customers’ profiles, Pharmacia has improved customer relationships, stimulated new customer spending, and reduced churn. The success at Pharmacia demonstrates how our customers have enhanced customer value by increasing the efficiencies and effectiveness of communications.”

Pivotal MarketFirst is a comprehensive product for end-to-end management of marketing campaigns and processes. It reduces both the cost and time to create smart multi-wave personalized campaigns and significantly increases the ability to deliver better leads to the right sales resources at the right time.

Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, HarperCollins Publishers, Hitachi Telecom Inc., Premera Blue Cross, Royal Bank of Canada, Southern Company, and Vivendi.

Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com.

This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Pivotal Corporation
Tel: 604/699-8151
Email: lcastellani@pivotal.com