WebEx Selects Pivotal MarketFirst for Marketing Automation

Market leader in Web meetings chooses Pivotal for practical, easy-to-use marketing capabilities


Vancouver, BC, November 19, 2002 — Pivotal Corporation (Nasdaq: PVTL; TSE: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises today announced that WebEx Communications, Inc., the Web communications services leader, has selected the Pivotal MarketFirst product suite to streamline lead management, create personalized marketing campaigns, and decrease marketing costs.

“Pivotal MarketFirst is the right choice for our business -- this is one of the most comprehensive, easy-to-use marketing automation solutions on the market,” said David Thompson, Chief Marketing Officer, WebEX. “With our broadening product line, we need to be as innovative in our marketing techniques as we are in developing our services. Pivotal MarketFirst will provide us with the ability to do one-to-one marketing, and a cost-effective way to quickly advance our marketing capabilities.”

With more than 6,800 enterprise customers and partnerships with the world’s leading teleconferencing and technology companies, WebEx is the leading provider of Web meeting services. WebEx’s communications services enable end-users to share presentations, documents, applications, voice and video spontaneously in a seamless environment. The company has an innovative approach to marketing and sales that generates a high volume of calls and leads. With this substantial level of interest, the process of qualifying, managing, developing and tracking leads from initial contact to closure and beyond was challenging. To address the lead management challenge, WebEx decided to engage Pivotal for its marketing automation solution.

The Pivotal MarketFirst suite will provide WebEx with a customizable platform that is designed to integrate both online and offline marketing activities, while driving qualified leads into the sales channel. It will enhance lead conversion rates by providing the tools to qualify, score and route the right prospects to the most appropriate resources, ensuring that deals are quickly closed. Leads will be automatically routed based on specific criteria or a combination of attributes such as region, service or account manager. Pivotal and WebEx are working together to integrate the MarketFirst application suite to WebEx’s existing Pivotal implementation. It is the first customer that will be integrating this new offering to Pivotal.

According to Bo Manning, president and CEO, Pivotal, “Companies such as WebEx are turning to marketing automation as a practical way to boost brand awareness, execute marketing campaigns, and decrease marketing costs. Using Pivotal MarketFirst, WebEx can address specific marketing functions, such as lead management, and create proven best practices that deliver meaningful business results.”

Pivotal Corporation is the number one choice for mid-enterprise CRM. The company is 100 percent purpose-built to serve the unique requirements of mid-sized enterprises. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, HarperCollins Publishers, Hitachi Telecom Inc., Premera Blue Cross, Royal Bank of Canada, Southern Company, and Vivendi.

Pivotal's complete CRM software suite includes capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit: www.pivotal.com.
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements.

Leslie Castellani
Pivotal Corporation
Tel: 604/699-8151
Email: lcastellani@pivotal.com