chinadotcom Group Marketing Solutions
Hong Kong, May 30, 2002 — chinadotcom corporation [NASDAQ: CHINA; Website: www.corp.china.com], a leading integrated Internet company in Asia, today announced that its e-solutions arm, Ion Global, Asia's leading e-business integrator, has been appointed by Four Seasons Hotel Singapore as its integrated marketing partner to combine offline and online marketing channels to communicate with the hotel's loyal customer base and to reach new customers. Ion Global was selected based on its extensive travel industry experience, established methodology and focus on results. This engagement also incorporates the "expresso" technology product developed by MEZZO Marketing, the e-marketing arm of chinadotcom, further demonstrating the synergies within the chinadotcom group of companies.
Ion Global has already started work for Four Seasons Hotel Singapore to develop a customer-centric approach to marketing which builds consumer intelligence to generate incremental sales, while deepening relationships with patrons and lowers sales and marketing costs. The value proposition involves strategy, creative, content, database and HTML development and incorporates the e-marketing infrastructure resources of MEZZO Marketing. Ion Global's first integrated marketing campaign resulted in the addition of 6,000 names to Four Season Singapore's database.
"Our team set out to demonstrate to Four Seasons Hotel Singapore that there were other, more cost-effective ways of reaching new customers," said Jon Winslow, Chief Operating Officer of Ion Global. "Although Ion Global's marketing offering is only one part of our business, it remains a good entry point for us to engage clients since it provides an opportunity to showcase real results in a short time period."
Winslow added, "Our ease and ability to work with companies within the chinadotcom group can pose real benefits to our clients in the form of cost savings and operational efficiencies. We are pleased to have been able to take advantage of this synergy for Four Seasons Hotel Singapore."
Four Seasons is one of the world's leading managers of luxury hotels and resorts. The Corporation manages 55 luxury hotel and resort properties, primarily under the Four Seasons and Regent brand names, in principal cities and resort destinations in 25 countries.
About chinadotcom corporation
chinadotcom corporation (NASDAQ: CHINA; Website: www.corp.china.com ) is a leading integrated Internet company offering e-business solutions, portal and e-marketing services. Through its three-dimensional business model, chinadotcom provides a full range of Internet services around the world that: 1) build e-business strategies and solutions (chinadotcom e-solutions), 2) distribute content via its media assets (chinadotcom media assets), and 3) sell services through online marketing (chinadotcom e-marketing).
The company and its subsidiaries have offices in 10 markets - Japan, Korea, Australia, Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, the UK and the US. For more information about chinadotcom corporation, please visit www.corp.china.com
About Ion Global
Established in Hong Kong in 1995, Ion Global is a wholly owned subsidiary of chinadotcom corporation and offers e-business strategies and solutions for major corporations that recognize the power of the Internet as a business platform and customer relationship channel.
Ion Global integrates four core competencies - strategy, user experience, technology and marketing - which together represent the key components of a successful e-business solution. Ion Global has achieved a broad Asian-based geographic footprint with global reach and has offices in Hong Kong, China, Singapore, Japan, Taiwan, Korea, Australia, USA and the UK.
Major clients include HSBC, Cathay Pacific, GE, Procter & Gamble, Samsung, L'Oreal, Fairfax, Nike China, Matsushita and GM China. For more information, please visit www.ion-global.com.
About MEZZOTM Marketing
MEZZO Marketing provides marketers with a more precise way to identify, solicit, reach and convert their target customers with intelligent marketing solutions that let marketers build profitable and lasting relationships between their brand, product and service, with their end customers.
Powered by human and technological intelligence, MEZZO Marketing's suite of marketing solutions include Integrated Media, expresso Email solutions, Intelligent DataMart and Call Center Services. MEZZO Marketing's team of Precision Marketers help marketers plan, implement, and track marketing activities- be it Brand Building, Tactical Promotion, Direct Marketing or Relationship Management.
MEZZO means middle, center, focus.
About Four Seasons
As the world's leading operator of luxury hotels and resorts, Four Seasons currently manages 55 properties in 25 countries, primarily under the Four Seasons and Regent brands. With a history spanning four decades and a portfolio that now extends around the world, Four Seasons Hotels and Resorts is the world's leading operator of luxury hotels, currently managing 53 properties in 24 countries. Information on the company and its 41 years of achievement in the hospitality industry can be accessed through the Four Seasons website at www.fourseasons.com.
Safe Harbor Statement
This press release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995. These statements are based on chinadotcom management's current expectations and are subject to risks and uncertainties and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein. All forward-looking statements included in this press release are based upon information available to chinadotcom as of the date of the press release, and it assumes no obligation to update or alter its forward looking statements whether as a result of new information, future events or otherwise. Further information on risks or other factors that could affect chinadotcom's results of operations is detailed in its filings with the United States Securities and Exchange Commission, including the Annual Report for the year ended December 31, 2000 on Form 20-F filed on May 10, 2001.
For More Information
Jane Cheng, Public Relations Manager
Tel : (852) 2961 2750
Fax : (852) 2571 0410
e-mail : email@example.com