Vancouver, BC, December 5, 2001
Farm Credit Services of America uses Pivotal’s sensible CRM software to enhance customer service
— Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT), the leading provider of sensible customer relationship management (CRM) software, today announced that Farm Credit Services of America (FCSAmerica), the largest farm credit services association in North America, has gone live with Pivotal’s CRM software. The company is using Pivotal to improve the quality of customer service; create collaborative team selling for products and services; improve competitiveness; and gain market share.
Champions of Customer Service
FCSAmerica based in Omaha, Nebraska, serves the agricultural credit and financial needs of more than 46,000 customers across Iowa, Nebraska, South Dakota and Wyoming. As part of the company’s mission to finance the growth of rural America one relationship at a time, FCSAmerica selected Pivotal’s CRM software to act as the nervous system in its customer-focused corporate strategy.
“Our Pivotal CRM initiative is a long-term strategy for the life of our company -- it’s a perfect match for our customer-first philosophy,” said Jack Webster, president and CEO, Farm Credit Services of America. “Pivotal’s approach to CRM -- from their custom demo, customization and integration work, to their onsite collaboration with Intel and customer support -- proves to us that they are the most sensible choice to meet our mission-critical CRM needs.”
The Importance of Mobility
Bringing FCSAmerica directly to its customers is business-critical. Although customer interactions can occur at any one of FCSAmerica’s 53 retail offices, the majority of the company’s customers live and work in rural locations -- typically these customers prefer in person interactions at their home or business, rather than the traditional model of visiting a financial institution only to stand in line, fill out applications for a loan or lease, and then wait for a response.
As a result, FCSAmerica’s financial officers are on the road for long hours, traveling to remote locations to meet with customers. Using Pivotal, approximately 300 mobile field officers can easily access real-time customer and corporate information to provide customers with fast, responsive and convenient financial service -- at their customers’ place of business. One of the reasons FCSAmerica selected Pivotal’s CRM solution is its strong support for mobile synchronization. Pivotal’s user-friendly and unobtrusive synchronization process ensures that mobility is seamless and congruent with how FCSAmerica’s employees do business.
The Integration Imperative
For entrepreneurial companies that are committed to improving revenue, margins and customer loyalty, seamless integration to legacy systems is no longer an option -- it’s a business-critical necessity that allows companies to deliver prompt, cost-effective customer service.
For FCSAmerica, integration to multiple data systems was imperative. To capture a complete view of all customer interactions and financial requirements, the company required the integration of Pivotal’s CRM software to an accounting system, a customer demographics database, a loan and lease database, customer financial information and an insurance system.
According to Bo Manning, president and CEO, Pivotal, “Financial Services companies around the world are choosing Pivotal because of our ability to meet their precise business requirements quickly at a reasonable cost. Farm Credit Services of America is a leading financial services company that is using Pivotal’s CRM software to proactively evolve its business to improve revenue, margins and customer loyalty.”
Pivotal Corporation offers clear, complete and sensible Customer Relationship Management (CRM) software that delivers results for a fraction of the cost of typical CRM software. Pivotal and its partners provide the software, services, and support required to produce significant improvements in marketing, sales, and service effectiveness for entrepreneurial enterprises. More than 1,300 companies globally use Pivotal including: Hewlett Packard, CIBC, HarperCollins Publishers, Hitachi Telecom Inc., Intrawest Corporation, Vivendi, Royal Bank of Canada, Southern Company, and Ziff Davis Media Inc.
Pivotal's advanced software technology includes powerful capabilities in: CRM, Internet commerce, interactive selling, partner management, corporate portals, and wireless technologies. For more information visit http://www.pivotal.com./
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM software, its continued commitment to the deployment of the solution, the risks involved in developing software solutions and integrating them with third-party software and services, the possibility that competitors will introduce new and improved products and services and the need to compete successfully with existing and new products and services offered by competitors. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events.