Vancouver, BC, August 14, 2001
Pivotal expands market opportunity with agile and cost-effective demand chain management solution
— Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT), today announced the worldwide availability of the Pivotal Demand Chain Management solution, Oracle Edition. This solution will allow Pivotal to target the $2.4 billion Oracle database market with the industry’s most agile, cost-effective and flexible technology. The solution is uniquely designed to give companies the choice of implementing the award-winning Pivotal solution on the Oracle 8i database, the Microsoft SQL Server 2000 database, or a combination of both.
“Pivotal is surpassing the competition with smarter, more flexible technology solutions, and more cost-effective implementation strategies that fit slimmer budgets,” said Norm Francis, president and CEO, Pivotal. “Pivotal is delivering technology based on newer and superior industry standards to address the needs of enterprises that are serious about managing their demand chains to drive shareholder value.”
Vast Market Opportunity: From CRM to Demand Chain Management
Oracle represents more than 66 percent of the overall global database market – opening up a new set of business opportunities to Pivotal. With its new Oracle-based solution, Pivotal will significantly broaden its market by directly targeting Oracle-based companies, and expanding its relationships with systems integrators that have lucrative Oracle practices.
According to Francis, “Pivotal’s market opportunity just expanded significantly. Prospects and partners have been telling us that they are searching for more cost-effective alternatives to incumbent vendors on the Oracle database platform. Now, our direct sales force, sales partners, and first-rate systems integrators can meet this market demand with a proven solution that provides rapid business impact.”
Flexible, Scalable Architecture
The Pivotal solution features the industry’s most advanced, scalable architecture for demand chain management and CRM. This n-tiered, modular architecture is based on the latest industry standards including COM+, XML, SOAP and Web services. The architecture includes a data services layer that manages all data transactions; an application layer that manages business rules and workflow; and a presentation layer that defines the end user experience. The unique capabilities of the data services layer allow Pivotal to support multiple heterogeneous database platforms within a single customer implementation.
The business advantage of this technical flexibility is that companies are able to deploy the Pivotal solution on the Oracle database in some locations, and seamlessly integrate with Pivotal’s Microsoft SQL Server 2000 edition in other locations.
According to Kirk Herrington, CTO and executive vice-president, product development, Pivotal, “Pivotal is the only solution provider that can offer such robust and cost-effective database support from within a single application. Other providers are grappling to support Oracle databases on dated architectures. Pivotal’s flexible, powerful and reliable architecture trumps all other offerings on the market by allowing the seamless, fast transfer of data between different kinds of databases.”
Rand Worldwide, a global leader in knowledge based engineering solutions, is a newly signed Pivotal customer. “Pivotal provides a compelling value proposition for companies that are efficiency-minded and want to see immediate business results,” said Frank Baldesarra, president and COO, Rand Worldwide. “Using Pivotal’s new Oracle-based solution, we will be able to take advantage of our existing IT infrastructure and make the most of our Oracle database investment. Pivotal’s powerful architecture provides us with the flexibility to quickly streamline our business processes with the goal of increasing productivity across our demand chain.”
Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain management solutions that deliver personalized customer experiences across every touch point in real-time. The Pivotal Demand Chain Management solution suite unifies Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit the newest industry standards.
Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal’s worldwide customer base includes more than 1000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Goldman Sachs, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.
Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.
This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements.