Luton, England, July 19, 2001
Pivotal expands market leadership in EMEA with the appointment of Vanessa de Vere
— Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT), today announced that Vanessa de Vere, former marketing and business development director for SSA Global Technologies Inc., has been appointed as vice president of marketing of Europe, Middle East and Africa (EMEA) at Pivotal. De Vere is responsible for driving the vision, strategy and execution of Pivotal’s marketing and communication initiatives across the EMEA region, with primary emphasis on France, Germany and the United Kingdom.
“Pivotal is building a global brand that is synonymous with fast deployments, rapid business impact and customer success,” said Bob Runge, chief marketing officer, Pivotal Corporation. “Vanessa de Vere’s proven experience in the European market combined with her marketing acumen and business development expertise will propel Pivotal as it continues its momentum in the EMEA market.”
De Vere joined Pivotal after spending ten years with SSA Global Technologies Inc., a leading provider of technology solutions for the manufacturing and industrial industries. At SSA, de Vere led the company’s aggressive marketing and business development strategies across EMEA, including targeted vertical industries such as consumer packaged goods, pharmaceutical and retail manufacturing. Prior to her tenure at SSA Global Technologies, de Vere held senior positions at The Coca-Cola Company and Price Waterhouse.
According to de Vere, “Pivotal is a technology leader that is empowering European companies to deliver superior customer experiences through demand-driven sales, marketing and service processes. I am excited to join Pivotal as it heightens its global brand and unique value proposition across the EMEA market.”
De Vere reports directly to John O'Hara, executive vice president of EMEA, and is based in Pivotal’s European headquarters in Luton, England.
Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards. Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia. Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.
This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological and/or market changes in the industry; the ability to maintain and grow successful third party and customer relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements.