'Rapid Business Impact Group' Accelerates Revenue for Pivotal Customers

Smart strategies, advanced solutions and fast implementations deliver customer success


Kirkland, WA, March 7, 2001 — Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT) today announced the launch of the Pivotal Rapid Business Impact Group, a revenue and results-focused strategy practice that enables Pivotal customers to achieve measurable success from their Pivotal solutions. The group provides proven business strategies that allow companies to quickly implement a demand chain management solution that has immediate impact and fast return on investment by increasing revenue and improving sales, marketing and service processes.

The team has already been engaged with Pivotal customers including American First Federal Credit Union, Digital Insight, Intrawest Corporation, Norsat International and North Shore Credit Union.

"The Pivotal Rapid Business Impact Group provided a clear, actionable road map of business strategies to improve customer retention, acquisition and share of customer," said Michele Megill, vice-president, sales and service, American First Federal Credit Union. "Working with Pivotal, American First Federal Credit Union has shifted its thinking and created a model that maximizes customer retention, business agility and revenue generation. Our clearly defined strategies and results will dramatically impact return on investment."

Turning action into results, the Pivotal Rapid Business Impact Group enables mid-market and enterprise companies to lower the risks of implementing new technologies and solutions by arming them with a systematic approach that focuses them on achieving results with a succinct strategic vision and business assessment. This consultative group helps companies establish clear business metrics for their demand chain management initiatives in order to accelerate business results.

The Rapid Business Impact Group offers advanced demand-chain business expertise and insight from visionary Pivotal customers to help companies create a clear roadmap for rapid deployment and rapid time-to-results. The team conducts comprehensive business assessments, strategic results sessions, customer and market analysis, and business impact engagements. Using this information, they work with companies to develop intelligent, actionable and quantifiable strategies that will drive significant and fast ROI.

According to Vince Mifsud, chief operating officer, Pivotal, "Customer satisfaction is an ambiguous, subjective measurement in an industry that expects hard, business results. Our goal is that every Pivotal customer will drive rapid ROI and accelerated revenue using our solutions. We recognize that technology alone is not enough. Our experience and customer successes indicate that organizations with clear business strategies and quantifiable metrics have the most successful results. Pivotal is committed to continually providing our customers with the knowledge, strategies, and metrics to ensure that their demand-side business is optimized for revenue generation and customer retention."
Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.


Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.


Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.

This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Jacqueline Voci
Tel: 425.897.6992
Fax: 425.897.8401
Email: jvoci@pivotal.com