American Medical Security Selects Pivotal for Demand Chain Management

Pivotal solution delivers advanced eBusiness infrastructure on the Microsoft .NET Enterprise Platform for leading health insurance provider


Kirkland, WA, February 1, 2001 — Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT) today announced that American Medical Security Group Inc. (AMS) has selected Pivotal and Microsoft to power its visionary online solution for health insurance demand chain management.

AMS is implementing the Pivotal Healthcare Demand Chain Network solution suite - which will be showcased at the 2001 HIMSS Conference and Exhibition on February 4-8 in New Orleans, Louisiana. The Pivotal solution will be featured in the Microsoft booth (#2034).

Leveraging the proven expertise of its Pivotal Healthcare Industry Solutions group, Pivotal is providing a global eBusiness infrastructure that will enable AMS to maximize revenue and improve customer retention. Using the Pivotal Healthcare Demand Chain Network solution suite, AMS is merging the capabilities of customer relationship management, Web-based selling, eMarketing and eService into a single solution to accelerate online agent support and services. The solution empowers agents, customers and AMS business partners with an interactive Internet environment to configure personalized health insurance solutions, collaborate and communicate with speed and intelligence.

"Customer retention and improved customer service are critical business drivers for healthcare organizations," said Norm Francis, president and CEO, Pivotal. "By leveraging the Pivotal Healthcare Demand Chain Network solution suite and the Microsoft .NET Enterprise platform to interact with customers, business partners and agents, AMS will enhance customer experiences by delivering complex insurance solutions that are personalized, precise and timely. AMS' eBusiness strategy is addressing customer demand for intelligent, real-time service and support and allowing agents to expand revenue-generating opportunities."

The Pivotal Demand Chain Network solution suite enables AMS to tightly network its agents across North America, throughout the entire customer lifecycle. AMS agents will now better serve customers by interactively guiding them through the selling process with up-to-the-minute information on insurance products, services, options and pricing. Agents have the autonomy to provide personalized recommendations on products and services, configure customized solutions, identify up-selling and cross-selling opportunities, participate in corporate sales campaigns and close deals with optimal intelligence and efficiency.

According to Mark Seghers, vice president of eBusiness development, AMS, "We selected Pivotal and Microsoft because of their unique value proposition for our business - they offered low total-cost-of-ownership, fast time-to-results and deep healthcare expertise. The Pivotal Healthcare Demand Chain Network solution suite provides advanced eSales, eMarketing and eService capabilities that will enable AMS to cost-effectively meet customer and market demand for personalized products and services. The Pivotal solution allows AMS to accelerate best practices in health insurance marketing, sales and service across all communication channels."

According to Davide Vigano, general manager public sector for Microsoft, "AMS is leading its industry with an innovative strategy to provide exceptional customer service and personalized health insurance solutions over the Internet. The company is leveraging the scalability and flexibility of Microsoft's .NET Enterprise servers combined with Pivotal's revenue-generating solutions to achieve unsurpassed business agility."

About American Medical Security Inc.

American Medical Security Group, through its operating subsidiaries, markets health care benefits and insurance products to small businesses, families and individuals. Insurance products of American Medical Security Group are underwritten by United Wisconsin Life Insurance Company. The company serves customers nationwide through partnerships with professional, independent agents and quality health care providers. It provides medical coverage for 537,664 members, dental coverage for 306,730 members and life coverage for 259,000 members. The company's Internet address is www.AMSchoices.com.
Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.


Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.


Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.

This press release contains forward-looking statements, including statements about the manner and timing of deployment and performance of the Pivotal Demand Chain Network solution suite to be deployed by American Medical Security Group. Actual events or results may differ materially from those described in the forward-looking statements due to a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet American Medical Security Group's requirements, the possibility of development or deployment difficulties or delays, the dependence on American Medical Security Group's satisfaction with the Pivotal Demand Chain Network solution suite and its continued commitment to the deployment of the solution. Forward-looking statements are based on management's estimates, beliefs and opinions on the date the statements are made. Pivotal assumes no obligation to update forward-looking statements if circumstances or management's estimates, beliefs or opinions should change. Jacqueline Voci
Tel: 425.897.6992
Fax: 425.897.8401
Email: jvoci@pivotal.com