Hong Kong, December 15, 2000
Acquisition of leading direct marketing business in Australia sees strategic move into online direct marketing
— chinadotcom corporation (NASDAQ: CHINA; Website: www.corp.china.com), a leading integrated Internet company, announced that it has acquired RNR International Marketing's leading Australian direct marketing business, with over 12 million business and consumer records. The cash and stock transaction will enable chinadotcom's e-marketing arm to add to its list of over 10 million email addresses, to create a list of almost 22 million mail address, one of the largest mail lists in Asia. Added to its US partner's list of over 23 million email addresses, chinadotcom's marketing reach is greatly expanded. This asset is expected to become a foundation of chinadotcom's e-marketing inititative to accelerate the building of its e-marketing business in the rapidly expanding online direct marketing space.
In addition to the valuable mail lists and data, the principals of RNR have joined chinadotcom, bringing over 20 years of combined experience* in building, cleaning, enhancing and profiling of the 12 million records it has built up over the years. Such expertise has resulted in making this information database a powerful and valuable resource tool for marketers. It has also won them coveted business around the region, including clients such as the Government of Hong Kong and Cathay Pacific.
Peter Hamilton, Chief Operating Officer of chinadotcom, said, "This acquisition greatly strengthens our capabilities in e-advertising and e-commerce, which markets are forecast to grow rapidly. RNR's client base presents new opportunities to cross sell our existing online marketing solutions as well as our online ad network. The mail lists and their record of achievement will be key to driving our continuing growth and maintaining our leading position in these markets, and positions us to be a much larger player both in Australia and regionally."
"We have great expectations for our chinadotcom e-marketing unit, which is chinadotcom's vehicle for exploiting the rapidly growing advertising and e-market space in Asia, " continued Mr. Hamilton. "Our enlarged mail lists and our best of breed chinadotcom e-marketing technology, leveraged off the experience of the RNR team, gives us a regional competitive edge that should translate into accelerated progress on the path to profitability."
*Editor's Notes: Other areas of expertise are:
- Marketing database design, development and implementation
- Telemarketing, response management fulfillment and mailing
- Data handling and data capture from hand written documents, computer records, and electronic messages
- List research, compilation and broking
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About chinadotcom corporation
chinadotcom corporation (NASDAQ: CHINA) is a leading pan-Asian integrated Internet company
offering web solutions, portal and online marketing services. Through its three business units, chinadotcom provides a full range of Internet services around the Asia Pacific region that; 1) build e-business strategies and solutions (chinadotcom e-solutions), 2) distribute content via its portal network platform (chinadotcom portals), and 3) sell services through online direct marketing (chinadotcom e-marketing).
Fuelling the growth of each of these three business units is a synergistic investment strategy that leverages off chinadotcom's existing operational and cost infrastructure. By partnering with companies that have proven and successful track records, chinadotcom is well-positioned to create long term shareholder value through its investments (chinadotcom ventures).
The company has offices in more than 10 markets, including Japan, Korea, Australia, China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, and the United States. For more information about chinadotcom corporation, please visit www.corp.china.com.
About RNR International Marketing Group (Australia) Pty Limited
RNR International Marketing Group (Australia) Pty Limited is a leading database, direct and online marketing agency that develops, designs and implements successful marketing programs for national and international clients throughout Australia and South East Asia. Unlike many "online agencies" who have been operating in this young industry for only a short time, RNR is an established organization which has been working with databases and related services for many years. Over this time, RNR has won many business awards in Australia and Asia, as far back as 1986, winning the coveted international Echo Leader Award for Rank Xerox. RNR'' key clients read like a Who's Who of Australian and international blue-chip companies. RNR also has joint venture arrangements with the Chinese Government for the Hong Kong Companies Registry, the Australian Government for a major employment website, and the Australian Mobile Telecommunications Association.
Safe Harbor Statement
The statements in this news release, other than the historical financial information, may contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Further information on risk factors that could affect chinadotcom corporation's results of operations is detailed in chinadotcom corporation's registration statements and annual report, as filed with the United States Securities and Exchange Commission.
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