Hong Kong, October 31, 2000
top ranking correlates with independent audit of chinadotcom's pageview audit by PriceWaterhouseCoopers
— chinadotcom corporation (NASDAQ: CHINA: Website: www.corp.china.com) a leading pan-Asian integrated Internet company, today announced that Nielsen//NetRatings found chinadotcom's portal network to have been the "stickiest" among all portals visited by Hong Kong residents.
The "sticky" measurement refers to how long a user stays on a portal after logging on: The longer a user stays on, the "stickier" that portal is said to be. Hong Kong residents stayed the longest on chinadotcom's portals, at almost 38 minutes, out of a Hong Kong average total time of 10.5 hours a month spent on all websites. These measurements should attract more interest in online advertising in Hong Kong generally, and should specifically provide a boost to two of chinadotcom's core businesses, online advertising and online marketing.*
chinadotcom subsidiary hongkong.com Corporation (GEM Stock: 8006; Website: www.hongkong.com), a leading Asian Internet media, communications and interactive services company, also scored well in the poll by ranking as the second most popular advertiser in Hong Kong. Nielsen/NetRatings described hongkong.com's content as particularly "diversified and creative." hongkong.com's ranking was measured by number of impressions, or each time an online ad is served or presented.
Reinforcing its first mover status and the quality of its portals, chinadotcom took a major step in June this year toward establishing transparency in the Internet industry by publicly announcing the results of an independent audit by international auditors PriceWaterhouseCoopers of its portal pageview numbers. The audit announcement, the first of its kind in China, included clear and realistic definitions of what a "pageview" consisted of. No other major portal in China has chosen to publicly disclose the results of its pageview audit(s), if any.
"We're very pleased that these independent polls validate the strength of our portals. Our portals are continually attracting users who, once on our sites, stay the longest. It confirms the fact that our interactive community services such as WAP4U and POST4U are highly valued by our users. We believe this lays the foundation for driving online marketing and e-business, two of our core businesses. By continually improving our interactive community services and enriching our portals' content, we expect to widen our lead in the e-business sectors," said Peter Yip, Chief Executive Officer of chinadotcom corporation.
Added Yip, "The success of our portals demonstrates our management team's focus on execution of our proven business model. Despite the current market downturn in the business environment for Internet companies, we nevertheless look forward to more robust growth from our portals, transparently measured by independent and international standards."
The Internet users' measurements arose from an inaugural study done by Nielsen//NetRatings, the world's fastest growing Internet audience and advertising measurement service. The Hong Kong audience information is based on a representative sample of just over 3,000 Internet users, the largest panel under real time measurement in Hong Kong.
The "stickiness" measurement is one of the most important metrics for measuring the value of a portal to its users. Businesses wishing to advertise online consider this metric in deciding with whom they will place their advertisements and what rates they are willing to pay.
About chinadotcom corporation
chinadotcom corporation (NASDAQ: CHINA; Website: www.corp.china.com) is a leading pan-Asian Internet company offering web solutions, portal and online advertising services. Through its three-dimensional business model, chinadotcom is able to provide a full range of Internet services around the Asia Pacific region that; 1) build e-business strategies and solutions (Web Connection), 2) distribute content via its portal network (china.com, cww.com, hongkong.com, and taiwan.com), and 3) sell services through online advertising (24/7 Media Asia).
Fuelling the growth of these three business units is a synergistic investment strategy that leverages on chinadotcom's existing operational and cost infrastructure. By partnering with companies that have proven and successful track records, chinadotcom is well positioned to create long term shareholder value through its investments.
The company has offices in more than 10 markets, including Japan, Korea, Australia, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, and the USA. For more information about chinadotcom corporation, please visit www.corp.china.com
About hongkong.com Corporation
hongkong.com Corporation (GEM Stock: 8006; Website: www.hongkong.com), a leading Asian internet media, communications and interactive services company has established strategic alliances with a number of prominent internationally, recognized businesses including AOL, Netscape, 24/7 Media Asia, RealNetworks, Visitalk.com, Stockhouse.com, sportasia.com, deltathree.com, registrars.com, Xinhua News Agency, Agence France-Presse, and Reuters. They offer content, technology and distribution capabilities as well as marketing, e-commerce and cross-promotional opportunities. Main channels available on hongkong.com include technology, finance, travel, beauty, sports, entertainment and the cityguide.
hongkong.com has been recently awarded The Best Internet Content Provider by Capital Magazine and the website was rated as the most visited Hong Kong portal (Alexa report; August 2000). As a leading Hong Kong portal, hongkong.com achieved 4 million pageviews (based on audit guidelines endorsed by PriceWaterhouseCooper*) in June. With efforts to build online communities, encouraging a wider user base, effective marketing campaigns and 23 vertical channels of localized content, hongkong.com has acquired 1.2 million registered subscribers at the end of June, a more than 58% increase from 760,000 registered subscribers in the fourth quarter of 1999.
Partnering with world recognized advertisers including IBM, KLM, HKTA and Compaq, hongkong.com has already generated significant growth in revenue from its online advertising opportunities. As hongkong.com's e-commerce operation continues to develop regionally and globally, it will strengthen hongkong.com's position as one of the preferred advertising sites.
Safe Harbor Statement
The statements in this news release, other than the historical financial information, may contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Further information on risk factors that could affect chinadotcom corporation's results of operations is detailed in chinadotcom corporation's registration statements and annual report, as filed with the United States Securities and Exchange Commission.
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