Hong Kong, October 20, 2000
24/7 Media Asia's solutions offer new capabilities to reach, influence, acquire and retain customers
— chinadotcom corporation [NASDAQ: CHINA; Website: www.corp.china], a leading pan-Asian integrated Internet company, today announced its subsidiary 24/7 Media Asia's launch in Malaysia of its greatly expanded range of interactive marketing solutions and services. The innovative marketing services include 24/7 Mail, a targeted e-mail marketing solution; 24/7 Connect, an online advertising results measurement technology; and AwardTrack, a customer reward program that develops customer affinity and loyalty.
This announcement follows an agreement in August between chinadotcom and 24/7 Media, Inc. [NASDAQ: TFSM], one of the largest global interactive marketing and technology companies, which expanded the strategic partnership between the two companies to include the new technology based marketing services.
"We believe that with the rapidly expanding online community in Malaysia, the local market is ready for these solutions. They provide us with many opportunities to generate additional revenue and enhance our capability to help Web sites generate income from their web properties," commented Stuart Spiteri, Managing Director, Regional Operations and Business Development, 24/7 Media Asia.
Said Peter Yip, Chief Executive Officer of chinadotcom corporation, said, "These marketing solutions and services will help provide traditional and new economy businesses new capabilities to reach, influence, acquire and retain customers, thereby strengthening our leadership position in the interactive marketing solutions space in Malaysia and other parts of Asia."
In keeping with chinadotcom's strength in the top tier clientele market, 24/7 Media Malaysia's team has worked with a roster of more than 50 top brands, including Petronas, Maxis, Celcom, Canon, Intel, Microsoft, Coca Cola, Procter & Gamble, M&Ms, and Camel Trophy. In addition, 24/7 Media Malaysia has worked with more than 45 Web sites in the country, including well-known names such as the MSN, Star Online, NSTP eMedia, TV3, JetFM, Lelong.com.my.
About chinadotcom corporation
chinadotcom corporation (NASDAQ: CHINA; Website: www.corp.china.com) is a leading pan-Asian Internet company offering web solutions, portal and online advertising services. Through its three-dimensional business model, chinadotcom is able to provide a full range of Internet services around the Asia Pacific region that; 1) build e-business strategies and solutions (Web Connection), 2) distribute content via its portal network (china.com, cww.com, hongkong.com, and taiwan.com), and 3) sell services through online advertising (24/7 Media Asia).
Fuelling the growth of these three business units is a synergistic investment strategy that leverages on chinadotcom's existing operational and cost infrastructure. By partnering with companies that have proven and successful track records, chinadotcom is well positioned to create long term shareholder value through its investments.
The company has offices in more than 10 markets, including Japan, Korea, Australia, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, and the USA. For more information about chinadotcom corporation, please visit www.corp.china.com
About 24/7 Media Asia
24/7 Media, Asia, a joint venture between chinadotcom corporation [NASDAQ: CHINA] and 24/7 Media, Inc. [NASDAQ: TFSM], delivers unparalleled interactive end-to-end marketing solutions to advertisers and Web publishers across the Asia Pacific region. Its highly targeted ad-serving network includes Greater China, the ASEAN nations, Australia, South Korea and Japan, and currently employs more than 200 seasoned media professionals operating across 10 offices in 9 countries.
24/7 Media, Asia is the largest interactive marketing solutions company in Asia that offers a comprehensive suite of interactive marketing services which include 24/7 Mail, a permission-based e-mail marketing solution; 24/7 Spotcast, Asia's first mobile interactive advertising; 24/7 Connect, an accountable online ad-serving and measuring technology and AwardTrack, a customer loyalty solution that develops customer affinity and loyalty.
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