Pivotal Integrates Leading Multi-channel Survey Solution

Informative Inc. joins the Pivotal B2B Syndicate


Vancouver, Canada, April 27, 2000 — Pivotal Corporation (Nasdaq: PVTL), The eBusiness Relationship Company, today announced that it has selected Informative Inc. as an alliance member of the Pivotal B2B Syndicate™. Together, Informative and Pivotal will enable companies to efficiently gather and analyze customer, partner and employee feedback for smarter, faster business decisions.

The Pivotal B2B Syndicate is an exclusive group of companies that provide real-time content, applications and services to companies through Pivotal's award-winning eBusiness solution. As a Pivotal B2B Syndicate member, Informative's multi-channel survey solution will be available to Pivotal customers. Companies will be able to create and conduct surveys, and quickly analyze real-time feedback to improve business decision-making for sales, marketing and customer service activities.

"In the Internet economy, understanding your customers is the single most important competitive differentiator," said Norm Francis, president and CEO of Pivotal Corporation. "Informative was selected as the best-of-breed solution for allowing companies to gather real-time feedback through surveying. Pivotal and Informative will offer companies the most advanced techniques for tracking customer opinions, identifying market trends and personalizing customer interactions by leveraging the power of information."

According to Paul Mann, CEO and co-founder of Informative, "Companies recognize that getting closer to their customers is a necessity for greater profitability and competitiveness. For 'clicks and mortar' businesses, Web-based-only feedback can lead to inaccurate conclusions about customer populations. Informative's multi-channel solution, which integrates Internet, wireless and traditional channels, ensures that feedback from corporate constituents can be quickly and easily applied to the decision-making process."

Multi-channel surveying will provide significant advantages for companies that are conducting eBusiness relationship management. For example, companies can gauge customer awareness of new products, seek information on changing market conditions, obtain feedback on customer service and product quality, get input on new product ideas, and measure the effectiveness of marketing campaigns.


The Pivotal B2B Syndicate
Members of the Pivotal B2B Syndicate offer Internet content, services and solutions that are delivered through the Pivotal eRelationship 2000.
The Pivotal B2B Syndicate represents a breakthrough in 'intelligent filtering' of Web-based resources specifically focused on sales, marketing and customer service activities. In establishing the Pivotal B2B Syndicate, Pivotal has identified best-in-class Web resources, organized them into role-based applications, and dynamically presented them to users in a revolutionary 'smart portal' interface that automatically filters each resource based on real-time context.


About Informative

Founded in 1996, Informative is the leading application service provider (ASP) of real-time interactive e-business intelligence solutions. Informative collects essential customer interaction data across multiple channels and distributes actionable intelligence directly to decision-makers. Informative removes the costs, risks and complexities associated with installing expensive software, performing time-consuming programming and conducting burdensome administrative operations. Informative is based in South San Francisco.
Pivotal Corporation, The eBusiness Relationship Company, enables organizations, globally, to increase revenue and improve customer loyalty by providing highly scalable, Microsoft-based Internet solutions for managing relationships between customers, employees, and business partners. Pivotal's eRelationship 2000 solution provides integrated applications for eSelling, eMarketing, eCommerce, and eService, and an industrial-strength Internet platform for building and deploying personalized, intelligent Web sites for customers and business partners integrated with context-sensitive Web portals for front-office employees. Pivotal solutions are designed for Web, wireless and hosted deployment, and are provided on a flexible license, lease, or subscription basis to support a wide variety of business models.

Pivotal solutions are sold in 34 countries and available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 800 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, CornerDrugstore.com, Ericsson, Medpool.com, Nissan Motor Corp., HarperCollins Publishing, Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.

Pivotal is a public company traded on the NASDAQ under the symbol "PVTL" and can be found on the Web at http://www.pivotal.com.
This press release contains forward-looking statements including statements about the integration of Pivotal products with the Informative solution, and the ability of Informative and Pivotal customers to successfully deploy and utilize the integrated products. These statements are based on management's current projections, beliefs and opinions at the date of this press release. Actual results could differ materially from those anticipated in these statements based upon a number of factors including the possibility of technical difficulties or delay in the integration of the products; the continued commitment of Informative to the deployment of the integrated solution, the risks involved in developing software solutions and integrating them with third-party software and services and the manner and timing of deployment and performance of the combined solution once deployed by Informative and Pivotal customers. Forward-looking statements are based on management's estimates, beliefs and opinions on the date the statements are made. Pivotal assumes no obligation to update forward-looking statements if circumstances or management's estimates, beliefs or opinions should change. Jacqueline Voci
Tel: 425.897.6992
Fax: 425.897.8401
Email: jvoci@pivotal.com