hongkong.com corporation adds new depth, experience to management team

New hires to focus on build-up of customer and channels

Hong Kong, March 15, 2000 — Fresh from its highly successful debut on the Growth Enterprise Market ("GEM") last week, hongkong.com Corporation (www.hongkong.com; stock code: 8006) has appointed two new senior executives to help its drive to become the Number One destination for the SAR's rapidly growing Internet population.

Vivien Lee is to become Vice President of Marketing and Alice Tang Wye Yin is to become Vice President of e-commerce. Together, these two individuals have 30 years of management expertise, much of it gained in the international arena, and will take pivotal roles in strengthening hongkong.com's ability to roll out new innovative marketing activities and e-commerce services. They will join a team that is committed to working towards building the premier local community portal and Internet brand in Hong Kong.

"I am delighted that these talented people have chosen to join our team. Together they bring a breadth and depth of experience in developing customer relationships and sales channels that will be vital to integrating our services with the rapidly evolving online marketing strategies of our clients," hongkong.com Corporation Chief Executive, Rudy Chan, said.

They will play a prominent role in executing our "3C"s strategy - Content, Community and Commerce - to enhance our position as one of Hong Kong's leading portals. In the past, both of them have clearly demonstrated their ability to pro-active and innovative, and we look forward them becoming movers-and-shakers for hongkong.com."

Vivien Lee comes to hongkong.com with a 16-year track record in integrated marketing communications, gained in Asia and Europe with numerous multi-national companies. She has strong expertise in brand building and customer-focused marketing communications solutions.

Alice Tang also has 16 years experience gathered in the consumer products, entertainment and retail industries. For the last eight years Tang has worked for two of the world's largest entertainment companies -Walt Disney and Warner Bros. - helping to build their merchandising and marketing base across the region.

hongkong.com corporation adds new depth, experience to management team

New hires to focus on build-up of customer and channels

About hongkong.com Corporation

hongkong.com has established strategic alliances with a number of prominent, internationally recognized businesses including AOL, Netscape, 24/7 Asia, RealNetworks, Visitalk.com, TheBigstore, Xinhua, Agence France-Presse, Reuters and eBay. They offer content, technology and distribution capabilities as well as marketing, e-commerce and cross-promotional opportunities. Main channels available on hongkong.com include technology, finance, beauty, sports, entertainment and the cityguide.

As one of the leading Hong Kong portals, hongkong.com had approximately 35 million hits and 3 million page views daily as at the end of February 2000. With efforts to build online communities, encouraging a wider user base, effective marketing campaigns and 20 vertical channels of localized content, hongkong.com has already acquired one million registered subscribers, a more than 30% increase from 760,000 registered subscribers in the fourth quarter of 1999.

Partnering with world recognized advertisers including IBM, FOX, Microsoft and Compaq, hongkong.com has already generated significant growth in revenue from its online advertising opportunities. As hongkong.com's e-commerce operation continues to develop regionally and globally, it will strengthen hongkong.com's position as one of the preferred advertising sites.


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