Vancouver, Canada, January 25, 2000
International Web destination for classified advertising to provide products and services online using Pivotal
— Pivotal Corporation (Nasdaq: PVTL) The eBusiness Relationship Company™, today announced that Trader.com, the world's largest aggregator of classified advertisements, has selected Pivotal's award-winning eBusiness relationship management (eBRM) solution. Trader.com plans to implement the Pivotal eRelationship™ 2 CustomerHub and IntraHub Internet solutions to extend its traditional business to the Internet and provide highly targeted product offerings to its corporate and individual customers.
"Our decision to extend our massive repository of classified information to the Internet is fueled by our corporate mission to continue our worldwide growth and sustain market leadership," said Keevin Cheung, Chief Information Officer, Trader.com. "Pivotal's comprehensive suite of Internet solutions will be the backbone of our eBusiness infrastructure. Pivotal will enable Trader.com to establish personalized eRelationships with our customers and partners and cement our reputation as a cutting-edge provider of classified information in print and in electronic media."
Trader.com selected the Pivotal eRelationship 2 solution after a rigorous selection process that compared leading providers of customer relationship management (CRM) and eCommerce solutions. Pivotal was chosen based on its scalable, robust eBusiness architecture that fuses eCommerce, CRM, and business portals into a single solution, its rapid deployment methodology and its ability to meet the global needs of this fast-growing company.
Using the Pivotal eRelationship 2 solution, Trader.com will offer seamless customer service through a multi-channel interaction center that unifies traditional communication channels, such as telephony and fax, with the Internet. Regardless of the communication method, all customers will receive the same excellent customer service mandated by Trader.com.
According to Norm Francis, president and CEO of Pivotal, "Trader.com's shift to eBusiness with Pivotal's eBRM solution is a perfect example of the strategic business migrations taking place around the world. As the established leader in the classified advertising market, using Pivotal eRelationship 2, Trader.com is ideally positioned to capture the mind-share of Internet users across the globe that want the convenience and cost-savings of buying through Trader.com's online classified advertisements."
Using the Pivotal solution, Trader.com will provide a global, online resource for buying and selling goods and services online. The site will feature everything from cars and heavy industrial equipment, to antiques and collector's items.
For Trader.com customers, convenience, competitive pricing and a massive selection of goods and services are the major advantages of the online strategy. For advertisers, Trader.com is an easy foray into eCommerce and immediate access to a wide audience of Internet shoppers.
Pivotal Corporation, The eBusiness Relationship Company, enables organizations, globally, to capitalize on the power of the Internet and increase revenue by providing highly scalable, 360° eBusiness relationship management (eBRM) Web, wireless, and hosted solutions for eMarketing, eSales, eCommerce, and eService that engage customers, business partners, and employees in personalized, one to-one relationships. The Pivotal eRelationship 2000 eBRM solution provides personalized, intelligent, self service relationship hubs for customers and business partners integrated with a unified digital workplace for front office employees. Pivotal solutions combine eCommerce, business portal, and customer relationship management capabilities within a flexible, scalable, standards-based architecture ideally suited to the needs of B2B organizations seeking to merge the power of the Internet with traditional business models. The Pivotal eRelationship 2000 solution holds the current eBRM world record for scalability on the Microsoft Windows 2000 business Internet platform, benchmarked at 20,000 concurrent users averaging less than one second in response time. Pivotal solutions are exclusively to optimize the Microsoft Windows 2000 and Windows NT 4.0 operating platforms.
Pivotal solutions are sold in 34 countries and available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base comprises over 700 organizations in traditional market sectors and the new digital economy, including KPMG, CornerDrugstore.com, Ericsson, Medpool.com, HarperCollins Publishing, Deutsche Bank, FOSS, Trader.com, Southern Company, Lucent Technologies, NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.
Pivotal is a public company traded on the NASDAQ under the symbol "PVTL."
This press release contains forward-looking statements, including statements about the manner and timing of deployment and performance of the Pivotal eRelationship solution to be deployed by Trader.com. Actual events or results may differ materially from those described in the forward-looking statements due to a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet Trader.coms requirements, the possibility of development of deployment difficulties or delays, the dependence on Trader.com's satisfaction with Pivotal's eRelationship solution and its continued commitment to the deployment of the solution. Forward-looking statements are based on management's estimates, beliefs and opinions on the date the statements are made. Pivotal assumes no obligation to update forward-looking statements if circumstances or management's estimates, beliefs or opinions should change.