Hong Kong, November 26, 1999
— Following an online advertising campaign designed and implemented by 24/7 Media Asia, www.english4us.com, Asia's first online English tutoring centre, today reached a milestone of 3,500 registered users just four weeks after going live.
"To reach this milestone so quickly and achieve 20,000 page views per day is testimony to the power of online advertising. Working with our partner 24/7 Media Asia we have been able to maximise our advertising budget and effectively reach out to our target audience, anytime and anywhere," Ben Cheng, Project Director, English4us.com, said.
English4us.com selected 24/7 Media Asia, a China.com Corporation, to orchestrate the advertising campaign to promote the first English education portal in Asia Region. The site offers individual English learning with flexible user-driven programmes and tailor-made English materials for a wide variety of requirements, including business and social English.
"Online advertising campaigns are not the preserve of big global companies. On the contrary, they are ideal for small businesses and fast-growing startups like English4us.com. However, it is vital to have an experienced partner that is willing to provide advice and share expertise," Mr Cheng continued. "24/7 Media Asia is a one-stop solutions provider that creates custom interactive marketing and advertising solutions on a global scale."
Mr. Patrick Jonathan Wong, Managing Director of 24/7 Media Asia said: "Online advertising has a number of advantages over traditional media campaigns. Communications can be targeted more accurately and can generate an immediate response. Most importantly, this response can be measured in real time, so clients can immediately judge the success of a particular campaign and cease or extend it as appropriate. This is another great example of how online advertising can help clients maximise their returns on their advertising campaigns."
English4us.com is a portal web site developed by Hong Kong Education Limited that provides online assistance to intermediate level English learners. Constructed by a team of enthusiastic teachers and language and technology experts, it aims to promote individual English learning. English4us.com is endorsed by Dr K.K. Luke, Head of Linguistic Faculty, University of Hong Kong.
About 24/7 Media Asia
24/7 Media Asia, a China.com Corporation company, delivers unparalleled Internet advertising and online direct marketing solutions for advertisers and Web publishers across the Asia region. Reaching a potential market of over 23.4 million Internet users in Asia (including Japan) its highly targeted ad-serving network includes Greater China, the ASEAN nations, Australia, India, South Korea and Japan, and currently employs over 140 media professionals.
The 24/7 Media Asia network of over 300 major Web site affiliates attracts a broad set of Asian advertisers and international companies interested in advertising in Asia. Over 300 leading global and regional advertisers and agencies have signed up with 24/7 Media Asia, including Sony Corporation, Mitsubishi Motor Corporation, Compaq, Microsoft, KLM Royal Dutch Airways, Ericsson, AT&T, Hewlett Packard, Samsung and Daewoo. 24/7 Media Asia is a wholly owned subsidiary of China.com Corporation [NASDAQ: CHINA] developed in cooperation with 24/7 Media, Inc [NASDAQ: TFSM].
About China.com Corporation
China.com Corporation [NASDAQ: CHINA] is a comprehensive, pan-Asian, integrated Internet business providing a full rage of solutions that build, distribute and sell services for the Internet in Asia. China.com Corporation has a strong and innovative Internet-based business strategy which covers the full range of Internet services with its portal network (hongkong.com, china.com, cww.com and taiwan.com), Web-based e-commerce and e-solutions business (the Web Connection) and Internet advertising network (24/7 Media Asia). Today, China.com Corporation is committed to facilitating the development of the Internet in Asia, and has over 650 staff in 16 offices across 9 Asian countries.
About 24/7 Media, Inc
Reaching more than halt of all online users in the U.S., 24/7 Media, Inc is one of the largest Internet media companies. Through its global online advertising and direct marketing networks, 24/7 Media provides a full-suite of online media sales services to advertisers and Web publishers Through its flagship networks 24/7 Media represents more than 2.5 billion ad impressions per month on more than 300 high-profile sites globally. In 1999, 24/7 Media acquired Sift, Inc., a leading e-mail marketing company, and ConsumerNet, a leading provider of e-mail marketing solutions and formed 24/7 Mail, an independent subsidiary of 24/7 Media. 24/7 Media also owns and operates 24/7ProfilzO, the first online co-op database of Web user profiles used to deliver targeted online banner and email campaigns. Based in New York, 24/7 Media, Inc. is a publicly traded company [NASDAQ: TFSM] with offices in 31 cities in 16 countries. For more information please visit www.247media.com
Issued on behalf of 24/7 Media Asia by Burson-Marsteller.
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