Hong Kong, October 12, 1999
First on-line advertising capability available in the PRC
— 24/7 Media Asia, a China.com Corporation company [NASDAQ: CHINA], that delivers Internet advertising and interactive marketing solutions and services for advertisers and web publishers across Asia, today announced the official launch of operations in Mainland China.
24/7 Media Asia has established a presence in Shanghai, Beijing and Guangzhou that now employs more than 20 people. With its presence in Mainland China, 24/7 Media Asia maintains its lead as the largest internet sales network in Asia with over 90 employees across ten offices in eight countries. Combining the operations in Asia, the United States and Europe, the 24/7 Media network extends to over 45 offices in 25 countries.
Patrick Jonathan Wong, Head of 24/7 Media Asia, said: "To say China has huge potential for Internet growth is stating the obvious; everyone wants a share of the market. The difference is we offer a unique proposition that facilitates the growth of Internet commerce. By bringing together advertisers and web publishers from Asia, Europe and the United States, we leverage our global scale to create custom interactive marketing and advertising solutions to benefit both parties."
The company employs AdForce, the Ad Management Software to segment viewer access to online advertisements, allowing the company to develop demographic databases for highly targeted media placements. This translates to minimum wastage and a true measurement tool for advertisers; a capability not available to traditional print and broadcast advertisers.
As one of the largest Internet media buyers reaching more than 1/3 of global Internet users (27,387,000 unique users), 24/7 Media Asia can leverage economies of scale in providing support services and a dedicated direct marketing division.
"Recent Goldman Sachs research reports that the aggregate Internet advertising market in Asia could be worth as much as US$1.5 billion by 2001. We are well placed to take advantage of that, and we can provide access to this universe of online advertising opportunities to China," commented Mr. Wong.
About 24/7 Media Asia
24/7 Media Asia, a China.com Corporation company, delivers unparalleled Internet advertising and online direct marketing solutions for advertisers and Web publishers across the Asia region. Reaching a potential market of over 23.4 million Internet users in Asia (including Japan), our highly targeted ad-serving network includes Greater China, the ASEAN nations, Australia, India, South Korea and Japan. The 24/7 Media Asia network of over 150 Web site affiliates attracts a broad set of Asian advertisers and international companies interested in advertising in Asia. Over 300 leading global and regional advertisers and agencies have signed up with 24/7 Media Asia, including Sony Corporation, Mitsubishi Motor Corporation, Compaq, Microsoft, KLM Royal Dutch Airways, Mild Seven Outdoor Quest, Ericsson, and AT&T. 24/7 Media Asia is a wholly owned subsidiary of China.com Corporation [NASDAQ: CHINA] developed in cooperation with 24/7 Media, Inc. [NASDAQ: TFSM].
About China.com Corporation
China.com Corporation [NASDAQ: CHINA] is a comprehensive, pan-Asian, integrated Internet business providing a full rage of solutions that build, distribute and sell services for the Internet in Asia. China.com Corporation has a strong and innovative Internet-based business strategy which covers the full range of Internet services with its portal network (hongkong.com, china.com, cww.com and taiwan.com), Web-based e-commerce and e-solutions business (the Web Connection) and Internet advertising network (24/7 Media Asia). Today, China.com Corporation is committed to facilitating the development of the Internet in Asia, and has over 650 staff in 9 offices across 7 Asian countries.
About 24/7 Media, Inc
Reaching more than half of all online users in the U.S., 24/7 Media, Inc. is one of the largest Internet media companies. Through its global online advertising and direct marketing networks, 24/7 Media provides a full-suite of online media sales services to advertisers and Web publishers. Through its flagship networks, 24/7 Media represents more than 2.5 billion ad impressions per month on more than 300 high profile sites globally. In 1999, 24/7 Media acquired Sift, Inc., a leading e-mail marketing company, and ConsumerNet, a leading provider of e-mail marketing solutions and formed 24/7 Mail, an independent subsidiary of 24/7 Media. 24/7 Media also owns and operates 24/7 Profilz, the first online co-op database of Web user profiles used to deliver targeted online banner and email campaigns. Based in New York, 24/7 Media, Inc. is a publicly traded company [NASDAQ: TFSM] with offices in 28 cities in 15 countries. For m ore information please visit www.247media.com.
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