Pivotal Establishes Internet Syndicate for B2B eBusiness Relationship Management

Twenty-one companies to offer real-time content, applications and services through Pivotal eRelationship 2 Web solution


North Vancouver, BC, October 4, 1999 — Pivotal Corporation (Nasdaq: PVTL), a leading provider of B2B customer relationship management and eBusiness solutions, announced today the Pivotal B2B Syndicate™, a select group of companies to provide real-time content, applications and services to users of Pivotal's eRelationship™ 2 Web application suite. The Pivotal eRelationship 2 Web application suite-also being announced today-combines, for the first time, capabilities for customer relationship management, eCommerce and business portals into a unified all-Web solution for eBusiness Relationship Management.

Members of the Pivotal B2B Syndicate produce a rich diversity of online products and services that, when delivered through the Pivotal eRelationship 2 SmartPortal™ interface, enable sales, marketing, and customer service employees to better serve customers and channel partners, ultimately producing more revenue for their organizations.

"The Pivotal B2B Syndicate is an exceptional venue for MarketSoft to deliver our eLeads solution to Pivotal customers," said Greg Erman, president and CEO MarketSoft Corporation. "By working with Pivotal to develop seamless integration of eLeads with the Pivotal eRelationship 2 solution over the Internet, we're giving companies the ability to streamline the lead generation process and generate higher ROI on their marketing programs."

The Pivotal B2B Syndicate (business-to-business Syndicate) represents a breakthrough in the aggregation and 'intelligent filtering' of Web-based resources specifically focused on sales, marketing and customer service activities that, until now, required manual effort to identify, engage, integrate and support. In establishing the Pivotal B2B Syndicate, Pivotal has identified best-in-class Web resources, organized them into role-based applications, and dynamically presented them to users in a revolutionary smart portal interface that automatically filters each resource based on real-time context.

"The Pivotal B2B Syndicate provides our customers with the most compelling relationship management content, applications, and services the Internet has to offer-in context and in real-time," said Norm Francis, president and CEO, Pivotal Corporation. "By aggregating these online resources in our Pivotal eRelationship 2 Web solution and serving them up to users in the context of who they are and what they're doing, we're turbo-charging the B2B relationship management process with exciting new capabilities and up-to-the moment intelligence. This translates into smarter employees, more satisfied customers and improved sales performance."
The Pivotal B2B Syndicate
The Pivotal B2B Syndicate includes a cross section of best-in-class Web resources for eBusiness Relationship Management:

2order.com-Unassisted selling
Centra-Enterprise online training
CNN-Web news services
DataLan-Wireless CRM solutions
Enews-Web news services
E.Piphany-Marketing analysis
HotData-Real-time customer intelligence
Information Management Research (IMR)-Information asset management
Incentive Systems-Sales and eBusiness incentive management
Intarka-Web data mining
Interactive Intelligence-Interaction management
INVISIC-Professional services management
MarketSoft-Lead optimization
Market-Touch-Sales effectiveness
OnDemand-Sales productivity
OneSource-Corporate content
Peppers and Rogers Group-One-to-one marketing consulting services
Sales and Field Force Automation Magazine-Sales resource
Talisma-Email response management
Travelocity-Online travel services
WebEx-Web collaboration
"The Pivotal B2B Syndicate reflects a trend in the B2B software market to blend Web content with enterprise applications," said Liz Shahnam, senior program director, application delivery strategies, META Group. "This notion of a coalition, which provides organizations with access to a wide range of Web resources, is key to enabling organizations to meet their business objectives surrounding customer-centricity."

About Pivotal eRelationship 2

The Pivotal eRelationship 2 eBusiness Relationship Management solution is a comprehensive, fully integrated, all-Web product family for automating marketing, sales, and customer service relationships between employees, business partners and customers over the Internet. Pivotal eRelationship 2 consists of three primary Internet application suites: Pivotal eRelationship IntraHub, Pivotal eRelationship PartnerHub and Pivotal eRelationship CustomerHub.


Pivotal Corporation is a global supplier of 360° eBusiness Relationship Management solutions that enable organizations to increase revenue by enhancing relationships with customers and business partners and conducting personalized online commerce. Pivotal's eBRM solutions fuse eCommerce, customer relationship management and business portals to automate sales, marketing, and customer service relationships between employees, business partners and customers over the Internet and corporate networks.

Pivotal's international distribution channel consists of direct salespeople, certified value-added resellers, systems integrators, technology partners and distributors. The company has more than 600 customers worldwide with more than 65,000 licensed users. Customers include Yahoo, Excite@Home, BottomLine Technologies, Micrografx, Hewlett-Packard Co., UNOCAL, Inc., Kimberly-Clark Corporation, Intel Corporation, Siemens Electric Ltd., USG Corporation, Lucent Technologies, Holophane Corporation, The Principal Financial Group and Sun Healthcare Group.
This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Jacqueline Voci
Tel: 425.897.6992
Fax: 425.897.8401
Email: jvoci@pivotal.com