Pivotal Relationship Recognized as Top CRM Solution for Third Consecutive Year

Leading Microsoft-based CRM solution selected for ISM Top 15 list


Chicago, IL, February 24, 1999 — Pivotal Corporation today announced that its widely deployed customer relationship management application (CRM), Pivotal Relationship®, has been named to the Information Systems Marketing Inc. (ISM) 'Top 15' list of sales, marketing and customer service automation software packages for the third consecutive year. ISM is the premier market analysis and consulting firm in the area of sales, customer care and marketing automation.

Pivotal provides the most robust and comprehensive CRM solution on the Microsoft®BackOffice® and Internet platforms. Pivotal CRM solutions, licensed by over 30,000 users worldwide, enables business-to-business enterprises globally to leverage the power of cutting edge Internet, database and mobile technologies to automate and unify all the processes that involve interacting with customers and managing ongoing relationships with them. The product family includes the Pivotal eRelationship™ application suite, designed to transform Web sites into Internet Relationship Hubs™ for partner collaboration and customer relationship management over the Internet, and the fully integrated Pivotal Relationship™ 99 application suite, designed to unify and automate front office sales, marketing and service operations.

According to Barton Goldenberg, president of ISM and co-founder of the DCI Customer Relationship Management Conference, Pivotal Relationship was selected as one of the 'Top 15' based on its superior ability to automate sales, marketing and customer service across an enterprise in one integrated, affordable system. ISM has more than 14 years of experience in evaluating software packages in the sales, marketing and customer service industry.

Pivotal Relationship was chosen from hundreds of software products. Finalists were then tested by a team of experts from ISM in the areas of business functionality, technical features, user friendliness and support. "Pivotal Relationship remains on the list for the third year because it provides rich functionality—out of the box—at an affordable price. For mid-enterprise companies wanting to exploit the full potential of Microsoft BackOffice to boost sales and improve customer relationships, Pivotal Relationship is an excellent choice," said Goldenberg.

Most recently, Pivotal Relationship was also named 'Best Overall Customer Management' solution in Microsoft's prestigious Industry Solution Awards and was named to Open Systems Advisor's A-List. Both of these awards were earned based on the results of customer implementations.

"Our third consecutive ISM 'Top 15' designation lends credibility to the fact that Pivotal Relationship gives organizations the power to rapidly react to change, make informed decisions, and get closer to customers than ever before possible," said Norm Francis, president and CEO of Pivotal Corporation. "Pivotal continues to redefine the industry with products such as Pivotal's new software for managing enterprise web relationships, Pivotal eRelationship."

Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.


Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.


Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.

This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Jacqueline Voci
Tel: 425.897.6992
Fax: 425.897.8401
Email: jvoci@pivotal.com