Pivotal Corporation Launches Comprehensive Certification Program for CRM Service Providers

Pivotal Certified Alliance Program drives new industry standard for systematic skill development and rigorous testing of consulting, systems integrator, and reseller partners


Whistler, BC, August 24, 1998 — Pivotal Worldwide Partner and Customer Conference - August 24, 1998 -Pivotal Corporation today announced the launch of the Pivotal Certified Alliance Program to 350 of its customers and business partners assembled at its Worldwide Partner and Customer Conference in Whistler, BC. This comprehensive education, testing, and certification program is designed to achieve rock-solid skill standards for Pivotal service providers and provide Pivotal customers with consistently high-quality implementations of its award-winning Pivotal Relationship® 98 customer relationship management (CRM) application.

Specifically designed for Pivotal Relationship® 98, the leading CRM application for mid-enterprise business units (MEBUs), the Pivotal Certified Alliance Program fully enables third party service providers and internal implementation professionals to manage all activities necessary for the successful implementation of a Pivotal Relationship 98 solution, including systems design, customization, user training and systems administration.

"Pivotal’s Certified Alliance Program is a major pillar of our relentless commitment to total customer success, " said Norm Francis, president and CEO, Pivotal Corporation. "The extraordinary CRM benefits of increased customer satisfaction, retention and repeat business can only be realized if service providers have deep and current knowledge in leading edge technologies like Pivotal Relationship 98. With experience accumulated over hundreds of CRM projects, Pivotal’s Certified Alliance members are unsurpassed in their ability to deliver successful solutions."

Under the terms of the certification program, which is a mandatory requirement to receive the ‘Pivotal Certified’ designation, all Pivotal solution providers, system integrators, international distributors and software partners participate in a regular schedule of training and certification classes. Pivotal Certified Alliance members are trained and certified on all professional skills necessary to design, customize, implement, maintain and support Pivotal Relationship 98 applications.

"Pivotal is taking a leadership role with its comprehensive Certified Alliance Program," said Christopher Fletcher of the Aberdeen Group. "By ensuring that all Pivotal integrators and solution providers certify to consistently high standards, Pivotal is raising the quality bar and is helping to ensure the success of Pivotal Relationship 98 solutions for its rapidly growing base of customers."

Certification Requirements

In order to ensure total skill mastery and consistent success in each phase of a Pivotal Relationship 98 project, the certification program includes an exhaustive checklist of conceptual and functional skills for every participant in a Pivotal Relationship 98 project.

"Pivotal’s new training and certification program will provide Pivotal Certified Alliance members with better access to training and support than ever before," said Thomas Reeder, president of Quinn Reeder and Associates, a longtime Pivotal solution provider. "This program is a win-win situation for Pivotal Certified Alliance members and customers, and will help to ensure the highest quality of implementation, training and support in the industry."

Pivotal Certified Alliance Program

Company Designations

Certification standards have been established for each of the following types of Pivotal business partners:

Pivotal Certified Solution Provider
Pivotal Certified Systems Integrator
Pivotal Certified International Partner
Pivotal Certified Software Partner
Pivotal Certified Education Center

Individual Designations

Pivotal Certified Applications Instructor
Pivotal Certified Customization Instructor
Pivotal Certified Administration Instructor
Pivotal Certified Customization Expert
Pivotal Certified Customization Master
Pivotal Certified Administrator

Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.


Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.


Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at www.pivotal.com.

This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Jacqueline Voci
Tel: 425.897.6992
Fax: 425.897.8401
Email: jvoci@pivotal.com